When Kordestani got to Google, they had no revenue and no business model. He experimented with a lot of different revenue models at Google before they figured out that text link advertisement was a winner. If they hadn't figured that out, it's unlikely Google would be anywhere today.
The Google founders had a great technology insight - links can be used as a voting mechanism to rank search results. Kordestani had a breakthrough business insight- when someone is looking for something, it's a heck of a time to serve them an advertisement. Other companies (like Overture) tried similar things, but Kordestani really proved that monetizing search intent was a "homerun".
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Recent Developments – After ten years of building and managing our global sales and partnership operations, Omid Kordestani has decided to hand over the reins to Nikesh Arora, currently President of International Operations, and take on a new role as Senior Advisor, Office of the CEO and Founders. Continued growth is essential to our future success and no one is better placed to advise on new revenue opportunities than Omid, the business founder of Google. In his new role as President, Global Sales Operations and Business Development, Nikesh Arora will have responsibility for all Google's revenue and customer operations, as well as marketing and partnerships. He has a proven track record at Google, having spent the last four and a half years building our European operations into a substantial business.
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