Thursday, May 14, 2009

How this blog got me in Fortune Magazine

Well, around a month or two ago, I started writing more regular posts on this blog. There really isn't much of a purpose to having this blog other than it helps me learn about publishing, advertising, SEO, and content.

A few weeks ago, I got an email from a Fortune magazine writer that was researching how small businesses use the iPhone. Apparently if you google "iphone small business", this blog comes up second. The reporter found the blog, contacted me and we set up a time to talk. When the article came out, it had this quote from me.

"I use my iPhone to react to information, but not for active tasks," says Rohin Dhar, owner of Personforce, a creator of online job boards. "Typing on it is really hard."

You can checkout the full article here. I have no idea whether the article came out in print.

So is blogging worth it? Well, the publicity generated from a quote in Fortune was . . . absolutely zero. No bump in traffic, no friend encountering it and emailing me, no inbound link, nothing really. I guess this bodes poorly for traditionally media...

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