Review of Starbucks Instant Coffee: It's not very good

This morning at Starbucks they were giving out some free sample of their new instant coffee, Via. I had gotten a sample of it a few months ago and tried it again this morning.

My verdict is in, Via is not very good. Starbucks advertises their instant coffee as being as good their drip brewed coffee. This simply is not the case. Via definitely has the sort of burnt, stale taste of instant coffee. Via is a bit over-priced as well. An 8 ounce cup of instant coffee costs about about a dollar. That's practically the same price per ounce as Starbucks in store drip coffee.

However, Via does taste better than most brands of instant coffee I've ever had. I'd definitely take it camping with me but I can't think of when else I'd use it.

So final verdict: Via doesn't taste that great and is very expensive for instant coffee. As instant coffee goes, it's pretty good, but what does that really say?